Goodyear is looking to create a strong Global Innovation practice and is looking for Customer Insight Manager to be a part of its Global Innovation Team. The Global Innovation Team is responsible for identifying new business opportunities, selecting appropriate business models for the same & incubating & scaling the opportunities to final market launch. Located out of Akron, OH this position will be expected to lead and drive customer focused concept engagements which will be instrumental in identifying and recommending value propositions that Goodyear can go to market with.
Desired Skills & Experience
Digital, video & physical presentation of findings
Design analysis and synthesis
Conducting and leading workshops around brainstorming in groups
This position requires a working knowledge of Primary Research (ethnography, intercept, in person, etc).
Demonstrated experience in ideation and portfolio management to drive the commercialization of new products, processes and services.
Prior work and interaction with third parties as related to designing value propositions.
5 years of experience in a fast moving consumers good, pharmaceutical, electronic or IT company in the area of ideation and creation of value propositions.
M.S (Design or equivalent) in science of engineering preferred.
Bachelor's degree in business, science, engineering or related field of study required. MBA Preferred
Fully internalize business needs, user requirements, technology considerations to frame research problems
Offer ideation techniques to explore new opportunities (tools (electronic, brainstorm sessions, awake resident tacit knowledge), internal and external)
Conduct & lead ethnography, focus groups and other consumer insights collection related activities
Design business experiments to validate research findings
Location: Akron, Ohio
Relocation is offered
Sponsorship - not available
To Apply: ****Company Description
Goodyear, headquartered in Akron, Ohio, is one of the world's leading manufacturers of tires, with one of the most recognized brand names across the globe. Together with its international subsidiaries and joint ventures, Goodyear manufactures and markets tires for most applications. Goodyear owns several brands in North America, including Goodyear, Dunlop, and Kelly, and a number of brands in Europe, Asia, and Latin America. The company distributes passenger, commercial, and off-the-road tires through company-owned retail outlets, independent retailers, and mass retailers. In addition, it operates more than 1,800 tire and auto service center outlets. Goodyear also manufactures and sells rubber-related chemicals for various applications. With revenues of $18.8 billion for 2010, Goodyear employs about 72,000 associates worldwide, with more than 56 manufacturing facilities in 22 countries.
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